| Hardware and OS | Plum Optimax 12 | |
| Operating system | Android 6.0 (Marshmallow) | |
| Processor | Quad-core 1.3 GHz Cortex-A7 | |
| Chipset | Mediatek MT8321 (28 nm) | |
| Internal memory | 8GB 1GB RAM | |
| External memory | microSDHC | |
| GPU | Mali-400 | |
| Display | Plum Optimax 12 | other phones |
| Size | 7.0 inches, 137.9 cm2 | |
| Resolution | 600 x 1024 pixels, 16:9 ratio | |
| Type | TN TFT | |
| Main Camera | Plum Optimax 12 | other phones |
| Camera | 5 MP | |
| Features | LED flash | |
| Video | 720p@30fps | |
| Selfie camera | Plum Optimax 12 | other phones |
| Camera | 2 MP | |
| Connectivity | Plum Optimax 12 | other phones |
| 2G Network | GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2 | |
| 3G Network | HSDPA 850 / 1900 / 2100 | |
| Bluetooth | 4.0, A2DP | |
| GPS | Yes, with A-GPS | |
| NFC | No | |
| Speed | HSPA 21.1/5.76 Mbps | |
| Technology | GSM / HSPA | |
| USB | microUSB 2.0 | |
| WLAN | Wi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot | |
| Multimedia | Plum Optimax 12 | other phones |
| 3.5 mm Jack | Yes | |
| Loudspeaker | Yes | |
| Radio | FM radio | |
| Battery | Plum Optimax 12 | other phones |
| Type | Li-Ion 2400 mAh battery | |
| Stand-by | Up to 132 h | |
| Talk time | Up to 3 h | |
| Design | Plum Optimax 12 | other phones |
| Colors | Black, Silver, Rose Gold | |
| Dimensions | 188 x 107.5 x 10.3 mm (7.40 x 4.23 x 0.41 in) | |
| Weight | 272 g (9.59 oz) | |
| SIM | Dual SIM (Mini-SIM, dual stand-by) | |
| Features | Plum Optimax 12 | other phones |
| Sensors | Accelerometer | |
